FLUSHING, NY — At Orchard Direct Inc., quality assurance extends well beyond shipment-level inspections and food safety testing. Headquartered at 137-20 45TH AV STE 7E, FLUSHING, NY 11355, the company's commitment to consistent, premium Asian fruit quality is rooted in the scientific expertise of its founder, Peng Liu, Ph.D., whose unique background in plant genetics and orchard management informs every layer of the business.
Before establishing Orchard Direct in 2012, Dr. Liu earned his doctorate in plant genetics from Montana State University and served as a plant quarantine officer in Shandong, China, where he developed deep expertise in fruit variety selection, disease prevention, and cultivation standards. That 15-plus years of hands-on international fresh-produce experience — combining academic research with on-the-ground orchard oversight — shapes how Orchard Direct identifies and partners with growing regions across Asia.
"Our approach to sourcing is fundamentally different because we understand the science behind the fruit," a company spokesperson noted. "We are not just importing products — we are actively involved in variety selection, cultivation guidance, and quality specification development with our contracted growing and packing partners. This allows us to deliver consistent flavor profiles and reliable performance to U.S. wholesalers, retailers, and foodservice customers."
Orchard Direct's Orchard Partnership Model puts this expertise into practice. The company maintains long-term relationships with selected Asian growing regions, where it provides guidance on crop management, harvest timing, and post-harvest handling. Every shipment undergoes defined inspection protocols and complete documentation, supported by the company's Los Angeles and New York distribution infrastructure.
With more than a decade of experience serving the U.S. market, Orchard Direct continues to build on Dr. Liu's foundational work. By combining scientific rigor with responsive customer service, the company remains a trusted source for premium Asian pears, apples, pomelos, chestnuts, and Chinese red dates across the United States.